The Data Analytics Simulation: Strategic Decision Making is a single-player simulation that teaches students the power of analytics in decision-making. As the brand manager for a laundry detergent, students are tasked with turning around the brand's performance by using sophisticated analytic techniques to understand current issues and determine the best strategy for improving performance. Students will be asked to predict market demand, set the channel price, make formulation decisions, determine promotional spending strategy, and communicate their strategy effectively to their managers. The simulation uses actual consumer data informed by a multinational consumer goods company.
Who can use this service?
Faculty and Student in the College of Business
How do I purchase a license?
Instructors can purchase codes to access the course directly from their website. Users who wish to use E&T funds to distribute codes to their students should obtain approval from Academic Affairs prior to purchasing this license.
How do I obtain a license?
After creating an account, users will receive a code to access this course.
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