MixPRO is marketing mix simulation software. Useful for students as well as professionals, MixPRO guides an ideal marketing mix tactic for up to two brands with the objective to get ahead of virtual but fierce competitors. Using comprehensive information from reports and market studies, participants learn to identify what information is needed in order to understand internal and external triggers for success.

Who can use this service?

WCOB Marketing & SCM

How do I purchase a license?

MixPro is purchased at the departmental level. Faculty, Staff, and students must receive permission from their department chairperson before purchasing this software. 

How do I obtain a license?

Students in MKT 4650 should contact Ashley Carver or Mandy Southern in the Walker College of Business to obtain a license. All other users must submit an IT Acqusition request at 

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Status: Active

12/15/2022 10:09:23